How Docs & Spreadsheets grew at Google

When we first launched Docs & Spreadsheets last fall, we brainstormed different ways to drive awareness and adoption inside of Google. Should we hold a contest? Put up posters? But before we knew it, something interesting happened -- Googlers just started using it. They didn't need to be encouraged to reduce their email attachments. They didn't need to be told that having a single copy of their document would reduce confusion and allow access from any web browser. They didn't need a demo on how to import and export from traditional desktop applications. In sum, they didn't need us to tell them it would change the way they work together. (Read more...)